(September 21, 2010) New information from The Media Audit’s National Report reveals that for many African American households, the Internet now plays a significant role insofar as the amount of time spent online in a typical day. According to a national study among more than 7,000 African American adults, the typical amount of time spent online is 4 hours and 21 minutes per day, a figure that is 10% higher when compared to all U.S. adults.
The amount of time spent online among all U.S. adults is 3 hours and 57 minutes per day. The latest findings represent a dramatic shift in media behavior among African Americans. A similar study conducted in 2005 revealed the typical amount of time spent online among African Americans was 1 hour and 9 minutes per day.