Statement of David Honig, President, MMTC, On Nielsen’s Proposed Acquisition of Arbitron

by David Honig on December 18, 2012

Nielsen ArbitronNielsen’s acquisition of Arbitron is welcome news for multicultural entrepreneurs, programmers and audiences.  Nielsen has unparalleled expertise in accurately measuring multicultural viewership, demographics, and consumer trends such as audience engagement.  As audio, video and print content transitions to IP, it’s reassuring that the leading audience measurement company has such an outstanding record of accurately and thoroughly measuring multicultural populations across several technologies.

  • David Honig is MMTC’s President and Executive Director. He co-founded the Minority Media and Telecommunications Council (MMTC) in 1986. MMTC has represented over 70 minority, civil rights and religious national organizations in selected proceedings before the FCC, and it operates the nation’s only full service, minority owned media and telecom brokerage.

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