Blog Talk Radio Brings Black Media Full Circle

by Guest Contributor on May 31, 2012

It’s Wednesday evening and from 7:00pm to 9:00pm, Miguel Lloyd hits the airwaves bringing his commentary and perspective on events impacting the minority community.

Miguel Lloyd. Miguel Lloyd? Is he with Clear Channel? MSNBC? FOX? No. No. Definitely not. Mr. Lloyd is definitely burning a new path in media via the Internet, a curve he has jumped out in front of and intends to stay ahead.

Mr. Lloyd and his sidekick Nikkia “The Super Producer” Ganney present and discuss a spectrum of topics including sports, religion, entertainment, personal finance, and politics on “Life Full Circle Radio”, a blog talk radio show. The topics they present along with a myriad of experts seem to be areas that for the most part are not presented from an African American perspective in mainstream media.

Part of the reason why mainstream radio might not be presenting the African American perspective on these topics may have to do with law and politics of telecommunications. According to Mr. Lloyd when the Telecommunications Act of 1996 passed, corporations were able to expand their portfolio of radio stations. “Radio stations became less the pillars of the community and more like commodities”, Mr. Lloyd said. The loyalty of urban radio exceeds other demographics, Mr. Lloyd pointed out.

Another part of the reason is the current dichotomy in urban radio. First, African American or black radio transitioned to urban radio, according to Mr. Lloyd, a radio veteran of two decades. Second, there is the distinction between “entertainment” led radio as personified by Steve Harvey, and “cause” led radio personified by Michael Baisden and Tom Joyner. Formats in urban radio are moving to entertainment base. A personality like Steve Harvey will less likely be seen pounding the pavement for certain social or political causes, unlike Messrs. Baisden and Joyner.

The loss of urban-formatted stations, however, may cause entertainment leaning personalities like Steve Harvey to provide more cause driven programming, observed Mr. Lloyd. As an example, Mr. Lloyd discussed the recent switch by New York City’s KISS-FM from an urban format to a sports format. Sports is one the more highly sought after formats along with adult contemporary said Mr. Lloyd. The sports format transcends race, he added.

Continue reading on Politic365.

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