Asian American Civil Rights Group Calls on Retailers to Pull Ad Targeting Alibaba

by mmtcbbsj on December 8, 2014

Advocacy campaign feeds into anti-immigrant and anti-foreign sentiments

Alibaba Anti Asian AdWASHINGTON – The Alliance for Main Street Fairness, which includes retailers such as Target, J.C. Penney, Walmart and Best Buy, have produced an ad warning that Alibaba, a Chinese company similar to Amazon and eBay, threatens small American businesses. Though Amazon and eBay are these retailers’ real competitors, they chose to target a Chinese company as the face of the “enemy” in gaining public support for Congress to pass the Marketplace Fairness Act.

Today, Asian Americans Advancing Justice | AAJC and Minority Media & Telecom Council (MMTC) contacted the Alliance for Main Street Fairness and asked them to pull the ad.

“This type of advocacy preys on American fears of ‘foreign invasion’ and crosses the line,” said Mee Moua, president and executive director of Asian Americans Advancing Justice | AAJC. “These retailers deliberately chose to target a Chinese company as the ‘face’ of the competitor or challenger, rather than another American company. In doing so, they are feeding into anti-immigrant and anti-foreign sentiments. The ad revives the ‘Yellow Peril’ scare tactic that led to the Chinese Exclusion Act in 1882 and later, the internment of Japanese Americans during World War II.  We demand that the Alliance for Main Street Fairness abandon this marketing campaign and pull this ad.”

Advancing Justice | AAJC and MMTC will be launching a social media campaign targeting @StandWithMainSt and the Alliance for Main Street Fairness Facebook page, demanding the alliance #PullAlibabaAd.  

Asian Americans Advancing Justice | AAJC
is a national nonprofit organization based in Washington, D.C. working to fight for civil and human rights and empower Asian Americans and Pacific Islanders to participate in our democracy. Advancing Justice | AAJC is part of a national affiliation that also includes Advancing Justice – Atlanta, Advancing Justice – Asian Law Caucus (San Francisco), Advancing Justice – Chicago and Advancing Justice – Los Angeles.

The Minority Media and Telecommunications Council is a national not-for-profit organization dedicated to promoting and preserving equal opportunity and civil rights in the mass media, telecommunications, and broadband industries.

Previous post:

Next post: