Tuesday, December 18, 2012

Statement of David Honig, President, MMTC, On Nielsen’s Proposed Acquisition of Arbitron

December 18, 2012

Tweet Nielsen’s acquisition of Arbitron is welcome news for multicultural entrepreneurs, programmers and audiences.  Nielsen has unparalleled expertise in accurately measuring multicultural viewership, demographics, and consumer trends such as audience engagement.  As audio, video and print content transitions to IP, it’s reassuring that the leading audience measurement company has such an outstanding record of accurately […]

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